Poster Analysis


This is a poster for Love Actually.

It has a white background, and white is often associated cleanliness and simpleness.

It also has all the main characters across the mid centre, allowing you to focus on the middle of the page, to the main protagonist, Hugh Grant.
Hugh Grant is an advertising technique in itself, as people want to see a film with a big star like Hugh Grant.
The Ribbon running horizontally along brings the theme of Christmas.
The use of red relates both to Love and Christmas, it is used alot in the poster, with red highlighting the "Love" in Love, Actually, to show the significance of it. Red is also used for the caption on the top of the poster to draw attention to it.

There is text and reviews and slogans at the top of the poster which shows you what how the film has been perceived to reviewers.
The film was released around christmas time and the christmas tree in the background reflects this.

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