Film trailers and their importance for distribution and marketing

This is a theatrical trailer for Burn After Reading. The film was released  on 17th october 2008.

The films Unique Selling point is the actors, with George Clooney and Brad Pitt, it makes the audience want to see this film for them as theres a huge following for these 2 a-list actors.

This film, is predominantly a comedy, but what makes this different is that it mixes comedy with action. Also, Brad Pitt and George Clooney very rarely do comedies.

The theatrical trailers primary purpose is tho show clips of scenes in the film, and allows us to know the storyline. The theatrical trailer is just under 2 minutes, which is average for a trailer. It definitely makes the audience want to see more.

The trailers show that is very comedy based, with an action twist, we can see it is quite a "positive" film.

It is a selection of probably the funniest shots and the ones with the most action, or the most noteworthy parts in an abbreviated form without producing spoilers.

The boat that rocked - Exhibition

This link http://business.pearlanddean.com/filmplanner/filmdetail.html?FilmID=4133 shows the information on how the film was distributed, it shows that 64% of people who went to see it were Female and 36% were Male. It was most popular in the 15-24, 25-34 and 45+ all with 28%.
This was sucessful as it appealed to audiences of all ages.

Poster Analysis

This is a poster for Love Actually.

It has a white background, and white is often associated cleanliness and simpleness.

It also has all the main characters across the mid centre, allowing you to focus on the middle of the page, to the main protagonist, Hugh Grant.

Hugh Grant is an advertising technique in itself, as people want to see a film with a big star like Hugh Grant.

The Ribbon running horizontally along brings the theme of Christmas.

The use of red relates both to Love and Christmas, it is used alot in the poster, with red highlighting the "Love" in Love, Actually, to show the significance of it. Red is also used for the caption on the top of the poster to draw attention to it.

There is text and reviews and slogans at the top of the poster which shows you what how the film has been perceived to reviewers.

The film was released around christmas time and the christmas tree in the background reflects this.